Visual Communications: Social Media LO1 & LO2

Instagram is a photo sharing app which allows users to assign filters to photos and share them with followers.  Users follow each other in an asynchronous manner, like Twitter, and can comment, like, and tag each other in pictures. Instagram also has map check in and hashtag capability to allow users to search by topic. Instagram is one of the fast-growing social media platforms with 800 million monthly active users, it’s fast becoming the go-to advertising space; especially for 18-30 year olds. PURPOSE In short, the purpose of Instagram is to make connections with people who see the world in interesting ways. You can find and follow people based on the kinds of images that inspire them, and if they like yours, they’ll follow you back. The simple mechanisms of liking and commenting provide great fun and feedback. It’s a new kind of network that’s perfect for the smartphone age. No wonder Facebook bought it.   PERSONALIZATION Instagram ...

Facebook has become one of the most powerful marketing platforms on the planet. Due to size, data, creativity and scalability there has never been quite a time like it when you can place adverts in-front of the most relevant audiences. With micro-targeting features that allow you to reach your exact target audience based on demographics, location, interests, and even behaviors you can always get your message in front of the people who are most likely to want your products or services. That’s great for your budget, conversion rates, and return on investment. You only pay to reach the most valuable potential customers. But it’s important to understand the different ad types and targeting options before you dive in if you want to get the best results. PURPOSE Facebook's stated mission is "to give people the power to share and make the world more open and connected." On its site, Facebook explains that it believes that increased connection between people through...

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