Posts

NIKE

Image
As one of the world’s biggest brands, Nike is so dominant that you may not have stopped to think about how they are engaging customers on social media. From the iconic swoosh logo to the ‘Just Do It’ slogan which is now part of pop culture, Nike is one of the most recognizable brands in the world. The retail juggernaut has moved beyond the domain of selling sportswear to branding themselves as a lifestyle. It should come as no surprise that Nike takes the cake on social media as well. Nike embraced digital before digital was even a thing. From football communities on social media to the Nike+ Run Club app, the brand has adapted to digital age and has grown aggressively, connecting with consumers locally and globally. TECHNIQUES USED TO GAIN SOCIAL REACH The Creation of a Compelling Tagline An iconic slogan for the past 29 years,  Just Do It resonates with just about everyone. It connects with individuals universally, allowing anyone and everyone to come up with...
Post a Comment
Read more

Domino's

Image
Domino's is the second largest pizza restaurant chain in the world, with more than 15,900 locations in over 85 markets. Founded in 1960, its roots are in convenient pizza delivery, while a significant amount of its sales also come from carryout customers. Although it is a highly-recognized global brand, it focuses on serving the local neighborhoods and do business through its large network of franchise owners and Company-owned stores. On average, the company sells more than 1.5 million pizzas each day throughout its global system. With an improved supply chain and a strong digital presence, Dominos turnaround is likely due to a number of factors. However, a delightfully offbeat marketing strategy is certainly one of the biggest. With this in mind, here’s a run-down of some of the best techniques that the company uses to increase awareness & traffic on social media. TECHNIQUES USED TO GAIN SOCIAL REACH The power of emojis One rea...
1 comment
Read more

AirBnB

Image
AirBnB formerly known as AirBed and Breakfast is an ingenious digital start-up in an industry which generally isn’t on the top of the mind among general public. It is an intermediary between hosts who want to rent their accommodations and travellers who want to hire them for the period of their trip. Airbnb is leveraging a social media challenge to encourage members of the global community to partake in creative acts of hospitality in the hopes of augmenting brand awareness and enticing new customers. TECHNIQUES USED TO GAIN SOCIAL REACH "We Accept" The community marketplace launched great campaigns matching its content strategy as well as its business concept in general. In February 2016, Airbnb created an emotionally loaded ad for the Super Bowl 2017 using #weaccept to spread tolerance towards other cultures and religions. Regarding Trump’s inauguration in January 2017, the ad saying “you deserve to belong” send a political message besides out...
Post a Comment
Read more